Zupee is a mobile online gaming platform that offers a variety of skill-based games that can be played and won. Players can participate in different games like Ludo, Snakes & Ladders, and Cricket Trump Cards, and win monetary prizes. Zupee also offers various rewards and bonuses to its users, such as referral bonuses and daily check-in rewards. The app is popular among casual gamers who are looking for a fun and engaging way to earn.

Zupee‘s Vice President of Engineering Ms. Jyoti Gupta, in this interview shares how technology in the modern gaming industry has been crucial, especially in the rising economy.

What is the role of technology in the gaming industry, and how has it evolved over the years?
Technology has always played an important part in the gaming industry, allowing for the development of new and innovative games as well as improving the gaming experience for players.

One of the most significant developments in the online pay-to-earn gaming industry in India has been the widespread adoption of mobile gaming. With the rise of smartphones and affordable mobile data plans, mobile gaming has become the most popular form of online gaming in India. This has led to the development of mobile-friendly games that can be played on the go, anywhere, and at any time.

Another key role of technology in the online pay-to-earn gaming industry in India is the use of advanced algorithms and machine learning to create more engaging and personalized gaming experiences. These technologies enable game developers to analyze player behaviour and preferences to offer customized gaming experiences and targeted promotions.

By analyzing user behaviour and preferences, the company can tailor the gameplay and offer personalized recommendations to its users. This creates a more engaging and meaningful gaming experience for the players.

How is your company leveraging the latest technological advancements to enhance the gaming experience for users?
As a tech-first company, Zupee has always been the first in ideating and implementing the latest technology on the market. At Zupee, we are building highly scalable, optimized, and unhackable gaming experiences using state-of-the-art technology at our disposal. With a team of around 100+ engineers, Zupee takes great pride in building high throughput real-time games together with a plug-and-play platform that can support over 100K concurrent games.

Zupee games are completely backend a.k.a server controlled, an extremely critical requirement for building pay-to-play games and maintaining customer trust. Moreover, we have also built a game analysis engine, collision detection model, and fraud detection model to enable a better user experience. All our games are certified through Itech Labs.

What is Zupee doing to ensure the security and privacy of user data in an increasingly digital and interconnected world?
We are heavily invested in customer data security and the development of machine-learning models to detect fraudsters. Only users over the age of 18 are permitted to play and rules are explained before each game to aid player education and to ensure fair play.

Zupee provides its users with a secure payment and withdrawal system through multiple payment options, including UPI, wallets, credit/debit cards, and net banking. The company partners with fintech leaders, such as Razorpay, Cashfree, and PayU, to ensure secure payment transactions. Zupee never stores users’ financial payment information and guarantees its privacy and security.

How do you balance the need for innovation and cutting-edge technology with ensuring accessibility and inclusivity for all gamers?
Balancing the need for innovation and cutting-edge technology with ensuring accessibility and inclusivity for all gamers can be challenging, but it is an important consideration for game developers and the gaming industry as a whole.

We plan to incorporate features that allow for customization and personalization of the gaming experience. We also plan to make our games available on a variety of platforms, including tablets and consoles to ensure that games are accessible to players with different levels of technology and resources.

What steps is your company taking to promote diversity and representation in the gaming industry, both in terms of employees and game content?
At Zupee, we aim to create engaging and entertaining skill-based casual & board games that can be accessed by everyone, everywhere. With our product portfolio of culturally relevant games, we wish to add moments of joy to the lives of players. ‘Classic games’, such as Ludo and Snakes & Ladders, are deeply rooted in a high nostalgia factor and are known to be a part of our culture.

Zupee games allow people to relive the same nostalgia of the classical Indian games and with our marketing efforts, we aim to democratize our games across demographics, regions, languages, and gender, so that they can be enjoyed by all users alike. At Zupee, we are constantly evolving and upscaling our platform by keeping our customers at the forefront.

In terms of technology, how do you believe the gaming industry’s customer or consumer experience has changed?
In recent years, the gaming industry has undergone significant changes in terms of the customer or consumer experience due to advancements in technology. The industry has moved from traditional gaming consoles and desktop computers to mobile gaming, virtual and augmented reality, cloud gaming, and more.

The rise of social media platforms and online gaming communities has also transformed the way consumers interact with games and with each other. Overall, these technological advancements have led to a more engaging and personalized customer experience in the gaming industry.

How does Zupee envision the future of gaming technology, and what exciting developments can we expect to see in the years to come?
At Zupee, we envision the future of gaming technology as a seamless integration between the virtual and physical worlds, creating an immersive and interactive gaming experience. We see the rise of augmented reality and virtual reality gaming, allowing users to step into new and exciting worlds.

In terms of technology, the future of gaming will focus heavily on making game creation, play, and viewing more accessible to a wider audience. Gaming will shift away from being limited to PC or console platforms and become more prevalent on mobile devices, allowing for greater accessibility for everyone. Additionally, the emergence of 5G technology could make cloud gaming a viable option in the future. Competitive gaming and gaming events will continue to gain popularity, with global competitions elevating gaming to a sport on par with others.

Credit: Technosports