Rewind 2022: More People Are Making Gaming As Their Profession - Krishnendu Guha

The gaming environment has been growing persistently in India since the pandemic, and 2022 was another such year. With the rising awareness about Pay-To-Play, many individuals are playing it as well as making it their profession.

Rewind 2022: More People Are Making Gaming As Their Profession – Krishnendu Guha

Now is the ideal time to review the most significant industry developments as the year 2022 is ending. Adgully is reviewing the year 2022 for the M&E, advertising, digital, marketing, PR, and communications, alongside leading names in the industry as part of our annual Rewind series.

Recapping the year 2022, Krishnendu Guha, Chief Revenue Officer, Adda52, talks about the growth and development in the gaming environment in India, the growth seen in poker game variants, the ascent of gameplay, as well as Adda52’s performance in 2022

The gaming ecosystem in India in 2022
The gaming environment has been growing persistently in India since the pandemic and 2022 was another such year. With the rising awareness about Pay-To-Play and individuals gaining access to different platforms, many individuals are playing it for the sake of entertainment as well as making it their profession.

Key trends and developments
We have seen monstrous development in poker game variations like Pot Limit Omaha (aka PLO) along with the traditional No Limit Texas Holdem. This means two things: one, an ever-increasing number of individuals are viewing this game as very captivating and engaging. Second, the ascent of gameplay in new variations recommends that individuals want to explore this game from each angle. It shows that for a new player, it’s easy to play and dominate than other traditional games on the market. It offers everybody an equivalent opportunity to partake in the game and win.

Adda52’s performance in 2022
Our growth concerning both enrolled users, as well as gameplay, has seen a critical height. Coming to the brand campaign, ‘Khel Jaao’, lays out that there is a player in each Indian and democratizes poker for everybody alongside properties like Poker Night with Stars, where the players can play with big names from varying backgrounds, which has assisted us with taking poker to the majority in the country. We are anticipating an ever-increasing number of users coming to our platforms and starting to play poker.