The Advertising Standards Council of India (ASCI) has come up with guidelines to regulate the advertisments run by online gaming platforms across the country.

After the ASCI came across concerns regarding misleading claims made through online gaming advertisements, the government body sprung into action.

The Information & Broadcasting Ministry first held a meeting on November 18, 2020 and discussed the issue with various stakeholders including the Advertising Standards Council of India (ASCI), News Broadcasters Association (NBA), Indian Broadcasting Foundation (IBF), All India Gaming Federation (AIGF), Federation of Indian Fantasy Sports (FIFS) & Online Rummy Federation (ORF).

The discussion culmianted with ASCI lapping up the responsibility to designate guidelines for these advertisements.

Therefore, the ASCI has introduced guidelines which have become effective from December 15, 2020 and are expected to make real-money gaming advertising safer & more responsible for the consumers. Find below the ASCI Guidelines: