Why Companies Are Focusing On ‘Productisation’ Of Games?

As per Invest India, revenue from online gaming grew 28% in 2021 to $1.2 billion and is anticipated to reach $1.9 billion by 2024. There are 303 million gamers in India and growing. India has the biggest fantasy sports market, with a user base of 130 million. Invest India further expresses that the nation’s percentage of new paying users (NPUs) in gaming has been the fastest developing on the planet for two continuous years, at 40% (2020) and 50% in 2021.