Social gaming platform WinZO said that they had reached a milestone of 100 million registered users on its platform, making it the first off-Play store app to do so. This comes four years after the local language-centered application was launched. Around 90% of the organization’s user base includes users from Tier 2-Tier 5 urban communities and rural regions, with 20% of them being females from rural India, said the organization.

Paavan Nanda, CEO of WinZO, said, “We are aiming for WinZO to be one of the finest global consumer tech products that deliver a culturally relevant and safe interactive entertainment experience, putting Indian gaming on the world map. With the recent roll-out of 5G, we are excited about its application in gaming, which will allow Indian gaming to be a $10 billion industry over the next couple of years.”

WinZO is the biggest social-skill gaming and interactive entertainment platform in India. It works with third-party game developers to host games and make them accessible for its registered users, guaranteeing efficient game monetization from Day 0 of hosting the game. The platform is accessible in 12 dialects, with the main focus on mobile-first users in small towns.

The Indian gaming industry is home to around 433 million dynamic online gamers, generating income of more than $1.5 billion, which is expected to reach $5 billion by 2025 with a CAGR of 25%.

Credit: The Economic Times