RummyCulture, an online skill-based rummy platform, has collaborated with former India cricketer-turned-commentator Harbhajan Singh for their most recent campaign, which was delivered on different social media such as YouTube, Facebook, and OTTs with an aim to reinforce the brand’s belief that anybody can succeed by using their ability, skills, discipline, and judgment.

RummyCulture is owned by Gameskraft and is said to be the most well-known online rummy operator. The organization professes to have amassed more than 1 crore enrolled users after releasing in 2017 and is growing quickly in the skill-based pay-to-play gaming sector. It holds the Guinness Book of World Records for hosting the world’s biggest online rummy tournament.

“I am glad to have associated with RummyCulture, which respects the skills that players across the board require and inspires a culture of champions among rummy players,” Harbhajan Singh said of the new partnership.

“A game of rummy needs skill, practice, strategy, perseverance, and dedication to win. “Taking this into consideration, it’s only correct to acknowledge that champions are made here as well, at RummyCulture,” he added, as quoted by afaqs.

The head of the brand strategy at Gameskraft, Amit Kushwaha, said, “We are proud to have Harbhajan Singh on board and are sure that this partnership will rightly communicate our brand’s message and ethos.” RummyCulture strives to highlight the skill and intelligence required for Rummy players.

“This resonates well with Harbhajan Singh, who is a former cricket champion. “We truly believe that anybody can be a champion in their game with the right knowledge, acumen, and attitude, and we look forward to a fruitful association,” he concluded.

Credit: Gateway To Gaming