PlayerzPot, a leading fantasy gaming platform, launched #CelebrationKaSeason, a campaign that offers an opportunity to win enormous prizes and indulges in the biggest celebration on the platform. Featuring its brand ambassador, an Indian women’s cricketer and presently a representative of Royal Challengers Bangalore in the forthcoming Women’s Premier League, Smriti Mandhana will be seen across the brand’s traditional and digital channels in their new campaign, #CelebrationKaSeason.

The campaign has four exciting digital films, each focusing on a different audience. Each film portrays Smriti Mandhana in four variations to convey that there is always a time to celebrate with PlayerzPot. The gaming platform has a variety of in-game offers and features that cheer the cricketer’s spirits and help her play, win, and celebrate. Instant withdrawal, minimum commission, the opportunity of a second inning, and Refer & Earn are some of the many features of the campaign that attract youthful gamers.

Speaking about the launch, Sunil Yadav, CEO, PlayerzPot, said, “We are very excited about this new campaign with Smriti. The past two years of associating with her as our brand ambassador have been very rewarding. In fact, our user base has grown almost sevenfold in this time too. This has also been on the back of PlayerzPot’s ongoing innovations in terms of offers, unique features, and rewards. Nurturing a loyal user base, our constant endeavor is to set new industry standards in delivering a safe and secure gaming experience to our audience.”

Talking about the campaign, PlayerzPot’s brand ambassador, Smriti Mandhana, said, “The association with PlayerzPot has been my very first introduction to skill-based gaming, and I have become quite an expert at it now (if I may say so myself!). This is the second year of our association, and being a part of the brand’s growth journey has indeed been enriching. The online gaming industry in India has grown from strength to strength in the past few years, and I believe PlayerzPot is spearheading this revolution. The #CelebrationKaSeason campaign truly reflects the potential of the platform to let its users win and celebrate. It was a great experience shooting the campaign, and I am looking forward to seeing it live,” she added.

PlayerzPot is winning hearts through this campaign— ‘CELEBRATION MAIN JYADA MAJA AAYEGA’ — by enticing gamers all over the country to participate in the fantastic world of online gaming.

Credit: ADgully