The National Poker Series (NPS), India’s most desired poker tournament, hosted on PokerBaazi, has announced its 2023 edition with its most recent campaign, “Ab India Khelega Glory Ke Liye.”

The current year’s edition will award gold, silver, and bronze medals to podium finishers in a total of 107 tournaments, and the finishers with the most medals in their tally will be crowned the NPS India 2023 champions. The tournaments will likewise grant prize money of INR 25 crore and will begin on March 29th, but players can now register for them on the PokerBaazi application and play practice tournaments.

The campaign will build awareness and get more participation in the National Poker Series 2023. The communication taps into the cultural insight that athletes and sportsmen strive to be perceived as the best in their particular games and how that difficult work and tirelessness bring magnificence and achievement. Similar results turn out as expected for poker players who win both gold and glory as National Poker Series champions with their skills and grit.

The new campaign includes a progression of two films that feature the pride and glory that accompany winning the National Poker Series. The campaign plans to rouse and motivate players, both men, and women, to take a stab at the significance of the game and to lay out poker as a game that demands the highest levels of skill and technique. The creative narration, music, and surprises give enlisting for the tournament a “pull factor.” With this campaign, the goal is to make the National Poker Series a success and motivate players to join and be a part of this ultimate game of glory. The ads had the option of making outwardly engaging movies depicting the change in their lives by using a simple gadget.

The series has had more than 180K entries and 450+ medals across 150 events throughout recent years.
On the announcement, Navkiran Singh, Founder & CEO of Baazi Games, said, “We, at PokerBaazi, are honored to host the National Poker Series India once again.” The two editions’ record-breaking entries across demographies and regions were a testament to establishing the NPS legacy. “We see NPS India as the true podium of glory for the sport of poker in India and are excited to celebrate the champions in the making.”

The overall view of poker is that it is only a game. Internationally, it is viewed as a game that requires an enormous amount of skill to play, and the ones with the right skills can achieve ultimate glory. The National Poker Series, as a platform, provides this opportunity to Indian poker players.

“We wanted to talk to poker enthusiasts and new poker players alike and give them a clear sense that poker can be more than just entertainment; it can also be life-changing if you play it right.” And the National Poker Series hosted on PokerBaazi is your opportunity to experience that. “A simple yet interesting creative device of life-changing in an instant for a youngster, landing him/her in the spotlight, helped us capture this thought in a short duration,” said Nitin Pradhan, the Creative Head at DDB Mudra South.

The 360° Campaign is launched across different platforms, including TV, OTT, digital platforms, outdoors, and social media. The campaign is supposed to arrive at a different set of groups of poker players and devotees and lay out the National Poker Series as the go-to tournament for players who look for both gold and glory.

Credit: Digitalterminal