Witzeal Technology is next generation gaming technological organization, laid out in 2016, that specializes in making and presenting modern games and features in the pay-to-play gaming section of India Witzeal has a large number of games that are undeniably evolved in-house, which improves the digital security of the all players, consequently giving designers a space for creativity and developments prompting an exceptional user experience. Since the games are developed in-house, it supports the ‘Make in India’ and ‘Digital India’ drives of the public authority thereby creating scope for more web developers. Peush Bery, Head of Product Development Strategy, Witzeal Technologies, recently addressed Dataquest about how the gaming industry is evolving in India.

How is the gaming industry evolving in India?
Peush Bery: The online gaming industry in India is developing at a break-neck pace opening up various roads for employment and revenue generation. The gaming industry is all set to surpass $182 billion by 2025, according to a new report.

A precarious development of the sector accompanies the accessibility of reasonable cell phones, internet penetration, the introduction of different gaming genres, and the inculcation of emerging innovation. Additionally, with the AVGC task force and 5G rollout, the online gaming industry is ready to develop from 481 million users in 2022 to 657 million users in 2025.

Parallelly, Witzeal being a bootstrapped organization, has predicted a sound development of more than 35% in the total gameplay in terms of GMV during FY22 when contrasted with FY21. As the gaming industry develops from traditional PC/Consoles to cloud gaming and metaverse, tech-oriented developments are clearing the way for gamers to pick a calling in online gaming and streaming. Today, the focus has moved to value-added encounters for gamers, play-to-earn games, and decentralized asset proprietorship, from an entertainment and commitment point of view for gamers.

What are the strategies involved in developing a new game?
Peush Bery: Online game development is essentially a five-step process that requires organization, a creative mind, research, and attention to detail. The initial step to arranging a vivid gaming experience is understanding the ‘WHY’. Understanding the industry, existing loops, and what might attract the users, assumes a vital part in curating another product. The subsequent step is to grasp the USP (Unique Selling Point) of the game and its offerings. The following step is to profoundly plunge into understanding the user necessities which will assist with making a customized gaming experience. The last step is to comprehend the way that one can convey the right innovation, experience, marketing, and business module to the buyers. Further, to fortify the user base and influence new users, it is essential to examine and decode consumer pain points.

What is the impact that AR and VR have had on the gaming industry?
Peush Bery: As per International Data Corporation, AR/VR generated an income of US$ 12 billion in 2020, which is projected to increase to US$ 72.8 billion in 2024. Right now, 80% of the income is contributed by the gaming industry. Near to another transformation in online gaming, AR and VR have allowed consumers to have a remarkable encounter, as you end up completely segregated from your actual environment and can have a vivid gaming experience sitting in any part of the world.

AR permits players to do things differently. This suggests that you can choose the strategies probably going to decrease the risks for a specific set of choices. This has given an edge to the players to play more inventively. Players can partake in all the traditional games while staying physically active because of VR innovation. It urges players to interact with one another to construct better connections thereby establishing a social community of gamers.

How are these emerging technologies contributing to the gaming ecosystem and India’s economy?
Peush Bery: Technological progressions are changing practically every industry under the sun, from banking and finance to dating and sports. Online gaming is not exempted, the innovation has been a spine for the promising developments in the industry. As per the EY report, the online gaming sector developed by 28% in annual revenue from ₹79 billion in 2020 to ₹101 billion in 2021.

The story of online gaming has been moved owing to technological progressions prompting ease in payments, improved digital security, captivating gaming experience, and so forth. India is on the way to turning into a gaming monster as the organizations in the industry are determined to use cutting-edge innovation to give an unparalleled gaming experience to their users.

I am very much positive about the upcoming growth of the industry as we have Web 3.0, NFT, etc joining hands with the online gaming sector for futuristic projects to benefit the entire ecosystem. The emerging technology has boosted the growth of Witzeal with over 30+ million registered users.

What are some of the upcoming plans of Witzeal?
Peush Bery: Witzeal is a new-age gaming technology company and we aim to develop futuristic games for our users to let them have a unique gaming experience. We are strategizing to introduce new games and features quarterly in our ‘Big Cash’ platform to continue engaging with existing as well as new users across age groups and genders. We are focussing to ensure that we bring in new technologies which would drive user experience and traction to our platform.

With over 30 million downloads of Witzeal’s flagship product ‘Big Cash’, we are aiming to introduce a couple of new games in the coming quarter based on the user’s demand. We have already launched multiple versions of Ludo in the past quarter and considering an overwhelming response, we intend to constantly introduce new features to let our users have a distinct gaming experience. Moreover, we are planning to introduce features like Subscription models in the segment of Real Money Games. With Google now allowing DFS and Rummy players to launch their apps on the play store we will be introducing a rummy app very soon.

Credit: DataQuest