Ashneer Grover, Co-Founder and ousted CEO of fintech startup BharatPe, announced his new venture CrickPe, a fantasy cricket platform via Twitter.

This news comes a year after Madhuri Jain, his wife, and he started their firm Third Unicorn, situated in Delhi. The name ‘Third Unicorn’ came after Ashneer Grover helped two organizations — Blinkit (previously Grofers) and BharatPe — and transformed them into unicorns, or startups worth at or more than $1 billion.

Madhuri Jain and Ashneer Grover bagged Aseem Ghavri as their third Co-Founder. Aseem Ghavri established Code Mix Labs in 2013, an enterprise application development organization, which had given tech to BharatPe, the fintech firm begun by Ashneer Grover and Shashvat Nakrani, in its initial days. While he had never met Ashneer Grover in those days, a cold message Aseem Ghavri shipped off Ashneer Grover as of late landed him the job of a co-founder in Third Unicorn.

“Biggest revolution in cricket since (the) Indian Premier League (IPL) — (the) only fantasy game paying cricketers for performance! Where you win — cricketer wins — cricket wins!” Grover tweeted. As per CrickPe’s website, it is an application to play online cricket. Users can make a team virtually of the in-form real players, join the challenges, and procure points as per their real game performance.

A user will procure higher points relying upon how well their team players act in a live match. The user will be permitted to settle on real-time choices and “invest their intelligence and time throughout the game,” the website said. “The fantasy sports industry is booming, and CrickPe is unfurling the magic of online cricket across India,” it added.

The release of CrickPe comes before the commencement of the IPL season, scheduled to start on March 31. CrickPe will contend with existing players in the field, which incorporates A23, PlayerzPot, MPL and a few others. The fantasy gaming space has, yet, to be under the regulators’ examination, which expects to track down the balance between games of skill and pay-to-earn.

CrickPe plans to employ approximately 50 employees altogether and will follow a hierarchy where employees will have no positions. FE had before detailed that Grover’s next venture would be in the business-to-customer (B2C) space and had proactively recruited a few employees. “At Third Unicorn, we want the people to play a 360-degree role. So, if required, a tech guy can go out and do marketing and vice-versa. People should be open to challenges,” Aseem Ghavri had told FE then.

Credit: Financial Express