India’s top multi-gaming platform, A23 (Head Digital Works), released another set of brand films under its ‘Chalo Saath Khelein’ campaign presenting Rakul Preet Singh. With the underlying leg of these ad films, the brand shows different online rummy formats accessible on the A23 Rummy app on which users can play online along with loved ones.

The new ad film shows Rakul Preet Singh and different players partaking in a game of darts, each with their own style of play. She proceeds to discuss how players can browse different rummy formats on the A23 Rummy app, the most ideally suited for their skill set. A23 has additionally built up their ‘Responsible Gaming’ campaign, embracing the requirement for players to game within a limit. Rakul Preet Singh, who is seen running on a treadmill, draws a line between practising and online gaming and the need to take a break between both.

The brand film matches with the ongoing cricket season and the impending IPL, which generally draws consideration. Both the ad films are live across all significant social and digital platforms.

The ads were also delivered on OLVs and OTTs apart from traditional mediums on live cricket. A23 is set to deliver more such ads in the upcoming days displaying its portfolio- A23 Rummy, A23 Fantasy and Cricket.com. Aside from Rakul Preet Singh, these ads will likewise include famous digital creator, Niharika Naga Malneedi. The message of ‘Chalo Saath Khelein’ will be broadcasted across numerous dialects including Hindi, Bengali, Marathi, Kannada, Malayalam and Gujarati.

Talking about the campaign, Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said, “At A23, we are committed to providing our players with a responsible gaming experience, and our new ad films ahead of the IPL season reflect that. We believe in offering customized gameplay options to all our players, ensuring that they can enjoy our offerings safely and responsibly. As we launch our latest campaign, we are proud to say that our responsible gaming narrative remains at the heart of our business. We are also excited to highlight our fantasy gaming experiences and offerings this season in the second leg of the campaign. The IPL season presents an excellent opportunity for us to reach the right audience, and we are excited to showcase our offerings on TV to millions of viewers.”

Being the trailblazers of the online skill-based gaming industry in India for more than 17 years, A23 has constantly given a smooth, fair and engaging gameplay experience to its users. This new brand ad aims to gasp the different customized in-game elements to urge users to partake in an unrivalled gaming experience by playing along with their loved ones. A23 keeps on driving its message of ‘Chalo Saath Khelein’ and ‘Responsible Gaming’ and feels that online gaming is one of the most captivating methods for entertainment.

Credit: ADgully