WinZO is a platform for local entertainment that utilizes microtransactions and gives its users the choice of over 100 games in five distinct formats and an excess of ten different local languages. The different game contributions incorporate hyper-casual games like Candy Crush, Metro Surfer, Carrom, Chess, Ludo, and Pool to mid-core flagship esports IPs like Free Fire.

The All India Gaming Federation perceives WinZO as a member. It is notable for being the Bengal Warriors, Gujarat Giants, and Patna Pirates’ proud sponsors.

The goal while making WinZO was to make the “Netflix of Gaming” — a solitary platform containing games you can play with your friends. WinZO teams up with independent, medium-sized, and significant global studios to offer a selection of games to its users on a solitary platform, assisting with reinforcing the country’s gaming infrastructure.

By offering them a substitute and undeniably more viable strategy of monetization because of micro-transactions as opposed to the traditional in-application purchases and advertisements, the social gaming firm helps the developers expand their revenue. In India, WinZO’s partner developers have gotten multiple times more additional cash flow from their games on WinZO than they have through other distribution channels like the Google Play Store, Apple Store, and so on.

Soon, WinZO desires to be the platform of choice for its stakeholders, including game makers and Bharat’s Tier 2 and Tier 5 gamers. The organization advances and introduces new elements and items to empower its consumers and game designers.

Moreover, by aiding housewives and college students to earn up to Rs 30,000 every month and achieve monetary independence, its decentralized language management portal has enabled them. They simply needed to work from home to assist with confining their items and adding languages for this situation. With ensured revenue streams of up to 100x, WinZO has made the Creator’s consoles for game designers to assist them with contacting the business and increase their level of enterprising game development.

WinZO aims to become a one-stop platform for all mobile-first entertainment media in India and other emerging economies by utilizing communities and micro-transactions.

On a few levels, the organization is engaging all stakeholders. The primary issue WinZO set out on a mission to address was how to effectively monetize games in underdeveloped countries where in-application buys and adverts fail. With the assistance of their micro-transaction mechanism, which records 200 million or more monthly transactions, their partner studios’ revenue has expanded by up to 100X. Accordingly, the model has been undeniably demonstrated to find actual success.

Industry and Target market size
India’s online gaming market has expanded as of late. The Indian gaming market was assessed to be valued at $1.027 billion in 2020, up from $543 million in 2016, a 17.3% increase. With such development, the sector is anticipated to reach $2 billion by 2023.

Because of ineffective and unsustainable monetization techniques, many gaming organizations, even worldwide giants, have felt a hole in the Indian market. Nonetheless, WinZO, understanding this market’s true capacity, chose to enter it with the determination to flourish. The organization, for the most part, depended on Tier 2 cities and beyond to achieve the expected expansion.

When it analyzed the market, the organization was shocked to discover that almost 80% of dynamic gamers in India come from non-metro regions. Indeed, it was found that somewhere between 40% and 60% of India’s overall gaming populace comes from Tier II regions and beyond. WinZO had the option to scale rapidly and become one of the most notable gaming firms because of all of this. The organization centers around India’s smaller cities, where the average age of gamers is somewhere between 18 and 35.

Achievements and Recognition
Since they started their journey a long time back, WinZO has won and been perceived for the following things:
Startup of the Year-Technology by Entrepreneur India in 2019.

Inc42 Startup Watchlist: Indian Media and Entertainment Startups to Keep an Eye On in 2020
SutraHR-“100” Top Startups in India in 2020.

Future Plans
WinZO offers more than 70 games in five fun game styles. Its focus for the impending year is very simple: to grow multiple times from where it is, keep offering users great quality material, and create many opportunities for user participation. WinZO tries to further develop its affiliated game creators’ value propositions and add new, unique content.

Like, WinZO, as of late, partnered with Garena for Free Fire to launch its esports for tier 2/3/4 areas across India in a localized way. The crowd has answered well to this. Over 50 studios have joined the organization’s debut of its game designer console.

Credit: Inventiva