According to a Google-KPMG report, India’s gaming industry is growing at an exponential rate and is expected to be worth US$1.1 billion by 2021. The industry is expected to have more than 628 million players. This is mainly because nearly 75% of India’s population is under the age of 45 and the Internet penetration rate is relatively high. In 2020, with the outbreak of the pandemic, overall digital consumption has increased substantially.

The online gaming industry is one of the few industries wherein media spending has expanded in abundance. As smartphones became cheaper and were paired with the cheapest data packages in the world, India has opened its arms to online gaming. Another factor contributing to this growth is localized content: Architectural games in multiple regional languages and themes adapted to the tastes of local audiences. This has resulted in many local players coexisting with established international players gaining a place in this lucrative digital gaming industry.

With that, the ETBrandEquity.com presents The Gaming Summit! The Gaming Summit is a forum that aims at bringing together leading players, influencers, platform owners, publishers, and brands in the Indian gaming industry to connect, share knowledge and discuss the opportunities and challenges of this lucrative industry.

AIGF has consistently aimed to facilitate recognition for the online gaming industry and ensure the best global practices across the gaming ecosystem. AIGF is proud to be an industry partner to The Gaming Summit and supports the initiative towards the Indian gaming industry.

Credits: ET BRANDEQUITY