Consumer watchdog CCPA's advisory warning celebrities and influencers to refrain from promoting betting and gambling firms will help in distinguishing genuine platforms from illegal entities, gaming industry body AIGF said.
The Central Consumer Protection Authority (CCPA) warned all stakeholders that stringent action would be taken for endorsements of illegal activities, including betting and gambling.
"We are grateful to the Government for taking such a decisive step against anti-national illegal offshore gambling websites, which have been advertising in India in the garb of surrogate news and sports websites. This will help distinguish legitimate Indian online skill gaming operators, which provide the highest player protection measures and are a form of entertainment against these illegal gambling sites which are the main reason for widespread consumer harm and problems," AIGF CEO Roland Landers said in a statement on Wednesday.