As the credits roll in 2021 and the curtain plans to ascend in 2022, we’ve assembled a couple of glimpses of the fun but we’re looking forward to next year and beyond. The integration of new technologies, the significant growth of smart devices such as smartphones and smart TVs, the growing demand for streaming content combined with 5G internet, and the inescapable of the Covid lockdown have become the driving force behind this model.

OTT streaming service

The worldwide over-the-top (OTT) streaming industry is blasting. As per a report released by Research Dive, the OTT market is relied upon to produce an income of $438.5 billion by 2026, developing at a compound annual growth rate (CAGR) of 19.1%. Although the emergence of Covid-19 has contributed to this development, players are zeroing in on creating methodologies to reinforce development in a post-pandemic market. Netflix stands out of several providers with 35% of the global OTT streaming market share, followed by Disney, Hulu, ESPN, Prime Video, and HBO Max.

Social Video

It has been estimated that by 2022, online movies will account for over 82% of internet usage. These clips might be short, just 30 seconds or so long, but the ones that become a web sensation have been viewed over a million times. Social Media platforms like Facebook and YouTube have attempted to take control of their community throne, but rising star TikTok is striving to oust them from profiting from Gen-Z users during the Covid shutdown. Growth has also been seen on Instagram, which has been putting a substantial spotlight on enhancing users’ video experience. Likewise, Linkedln users progressively lean toward video content over different kinds of posts. Twitter, Snapchat, and Vimeo are also seeing a further increase in video content. But regardless of the platform that drives user sharing, one thing is for sure: community video will continue to exist.

Cloud Gaming

The ability to play the best video games without the console is now real and has driven the industry in the future. There are approximately 3.2 billion gamers in the world, and few have the equipment needed to play the most recent, most requested games. Cloud gaming takes care of this issue by streaming video game content from the remote server to your device. Video games range from casinos to entertainment. Key features include Nvidia’s GeForce Now, Google’s Stadia, Sony’s PlayStation Now, and Xbox’s Project xCloud. The technology is new and changing, but growth can be observed in 2022. As indicated by a report released by Allied Market Research, the worldwide cloud gaming market produced $244.8 million out of 2020 and is relied upon to reach $21.95 billion by 2030, seeing a CAGR of 57.2% from 2021 to 2030.

Podcasts

The number of individuals paying attention to podcasts in 2022 is relied upon to develop to 164 million and that is simply in the US alone. Podcasts have taken off and are not generally viewed as a side interest but a real plan of action with new freedoms for brands and organizations. In our current reality where influencers are lords and individuals trust them more than conventional outlets, podcasts have been a viable way for their hosts to develop their impact and offer their special perspectives and information on explicit subjects. Furthermore, with expanding capacity to bear promoting – a new review by Nielsen found 78% of audience members wouldn’t fret sponsorship advertisements – podcast advertisement income is relied upon to develop to $1.33 billion in 2022. Presently, huge organizations like 20th Century Fox and Spotify are hopping onto the podcast fad, sponsorship and creating content and, simultaneously, expanding the creation quality and worth.

Game Streaming

Game streaming has been around since the mid-2000s, yet presently is acquiring a foothold. It includes the streaming of video games where individuals broadcast themselves playing games to a live crowd online. Proficient streamers frequently consolidate undeniable level play and engaging commentary and procure pay from sponsors, memberships, promotion income, and donations. Game streaming became well known on the US-based site Twitch before developing to different destinations, especially in China.

In 2014, Twitch was acquired by Amazon and from that point forward it has encountered unstable development. In Quarter 1 of 2020 alone, Twitch had multiple billion hours watched, 100 million hours streamed, and an average of 1.4 million simultaneous watchers, immovably establishing it as the main platform for game streaming around the world.

The Korean Wave

The Korean Wave or “Hallyu” refers to the ascent in South Korea’s developing global prominence for its culture including dance, music, TV dramas, movies, food, and that’s only the tip of the iceberg. In 2012, the music video for “Gangnam Style” by recording artist PSY was one of the main Korean hits to go worldwide, turned into the primary YouTube video to arrive at one billion views, and turned off a global dance frenzy. K-Pop groups detonated onto the music scene in the mid-2000s and right now teen pop band, BTS is South Korea’s greatest social money whose business rivals big names like Ariana Grande, Taylor Swift, and Billie Eilish.

In 2020, South Korea’s black comedy thrill ride, ‘Parasite’, composed and coordinated by Bong Joon-ho, won a main four honors at the 92nd Academy Awards: Best Picture, Best Director, Best Original Screenplay, and Best International Feature Film, turning into the primary non-English language movie to win the Academy Award for Best Picture.

Presently, this September, ‘Squid Game’, the South Korean survival drama series discreetly debuted on Netflix and afterward took off like a rocket ship. With more fans coming on board consistently, Bloomberg has announced that the show will acquire $900 million for Netflix (it was delivered for 21.4 million). The Korean Wave is pushing ahead and overall fans are partaking in the ride.

It will be fascinating to perceive how a portion of these patterns passage in a post-pandemic world be that as it may, essentially for the present, we have come to esteem these types of entertainment similarly as the gadgets we access them from – our smartphones, smart gadgets, laptops, and PCs.

Credits: Indian Television