Zupee, an online gaming platform, has appointed comedian Kapil Sharma as its brand ambassador, as the company seeks to broaden its reach in the gaming sector. Previously, Zupee had entered into a celebrity partnership with actor Salman Khan.

The online gaming platform has also launched its campaign “India ka Apna Game”, which aims to celebrate Ludo’s popularity “honouring its strong connection among the masses, while further extending the platform’s outreach”.

The goal of the campaign is to create a deep love for Zupee’s flagship product Ludo. But it’s not just about creating an atmosphere of fun and excitement, it’s also about making Ludo accessible and inclusive to people across various backgrounds and communities.

Kapil Sharma said, “I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry.”

Dilsher Singh Malhi, the chief executive officer (CEO) and founder of Zupee added, “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapill truly personifies our quest to deliver joyful and meaningful entertainment. With the “India Ka Apna Game” campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honouring the affection it holds in the hearts of the nation.”

Apart from Kapil Sharma, other sports personalities featured in the campaign include former Indian cricketers Harbhajan Singh, former Indian hockey skipper Sardar Singh, former Indian freestyle wrestling Yogeshwar Dutt and former Indian Kabaddi skipper Pawan Sehrawat.

Credit: Business Standard