As the Women’s Premier League series currently going full speed ahead, and the Indian Premier League is ready to take off, online platforms and TV traffic is being controlled by cricket. Also, gaming organizations and allied agencies are taking advantage of it.

As per the Pitch Madison Advertising Report 2023, while television is as yet predominant regarding its media share, digital has the quickest development rate. This has prompted an immense measure of association between digital entities and TV media, with the brand association and enactments across the walkway.

Sunil Yadav, CEO, PlayerzPot, expresses that throughout the long term, there has been enormous development in the online gaming industry and event like IPL assume a significant part in the overall traction on the platforms

“It has always been a fan-favourite event, including in the fantasy sports industry too. During the IPL season, cricket or sports enthusiasts look for an option in the market to flaunt their skills, and here, online gaming platforms like PlayerzPot come in and provide them an opportunity to showcase their skills and have a thrilling experience,” he says.

Digital gaming has become profoundly progressed after some periods with an ever-increasing number of individuals participating every day. Our nation is home to more than 430 million mobile gamers presently, and it is assessed to fill further in the future as it were.

Mitesh Kothari, Co-founder and Chief Creative Officer of White Rivers Media, says that advertisers across industries are keeping watch for appropriate opportunities as is the situation with gaming. “A big-ticket event like IPL is an opportune moment for mobile gaming marketing given a large number of target segments being a part of these games. In the coming IPL 2023 season also we are all geared up for gaming and esports advertising with many new trends.”

“Live events, like IPL, present a great opportunity for brands to draw more eyeballs toward their platform and generate more user base,” says Yadav, adding that the brand is getting ready to release another campaign for IPL this year zeroing in on new media platforms and associating with influencers as well as OTT platforms as well.

Krutik Patel, Founder of Cybeart, a gaming chair brand with a presence all over the world, considers the IPL to be a key opportunity. “Our one-of-a-kind collaboration with Gujarat Titans marks the very first time that any chair brand has partnered with a cricketing team and the fact that they are the reigning champions of India’s premier cricket league makes it an even better prospect,” he says.

“Through this association, we will be setting up co-branded experience centres in the team’s home stadium which will provide fans with a first-hand comfortable and unique experience of our exclusive chair. Additionally, many digital activities/contests will be conducted during the season to generate engagement toward Cybeart and our partnered teams. Apart from Gujarat Titans, there are a few more upcoming sports activations. Our activation with Warner Brothers will be active very soon,” adds Krutik Patel.

Jaya Chahar, Founder and CEO of JCDC Sports Pvt. Ltd. which works on Trade Fantasy Game, expresses that the platform has as of late been released and IPL 2023 will be vital for fantasy gaming devotees.

Jaya Chahar accepts the DVCs have some good times, a storyline that will reverberate with the brand’s main interest groups at each level while conveying the right information on application features and gameplay.

“These DVCs (digital video commercials) will be present on all social media platforms, top gaming platforms, and some selective sports platforms as well since we have seen a good success rate during our launch through digital mediums with 20,000 plus downloads in two days. We will look to grow our user base and increase user engagement on the app,” she says.

Meanwhile, PlayerzPot has carried out its new campaign #CelebrationKaSeason casting cricketer and brand ambassador Smriti Mandhana to use the fame of the Women’s Premier League happening in India.

“The campaign has four exciting digital films targeting diverse audiences. To attract young gamers, the campaign will focus on features like instant withdrawal, the lowest commission rates, an opportunity for a second inning, as well as refer and earn campaigns. Like our previous successful campaigns, we are expecting a rise in user base and traffic on the platform from this campaign as well,” says Sunil Yadav.

TFG is currently exploring brand tie-ups with specific sports and gaming platforms to grow its awareness among gamers and sports lovers to additional lift the commitment and retention of users on the platform.

“We run campaigns as part of our social media activation programs and reward users through these activities. This also helps in generating real-time feedback from users,” concludes Jaya Chahar.

Surrendered the form to the IPL, and the consideration being paid to mobile audiences along with free screenings of select matches (with Reliance Jio playing chief disruptor, considering that it has guaranteed a range of digital offerings during this season), there is something else to come. Gaming brands in all cases have much more brand enactments and declarations on the way.

Credit: e4m