Gen Z—individuals brought into the world between the mid-90s and early 2000s—is a dynamic segment of digital natives whose cultural impact is reshaping traditional beliefs about online entertainment, traveling, shopping, news, and education.

We will spill the tea on Gen Z’s relationship and mentalities toward brands, how digital innovation squeezes into their way of life, and how their online impact is making some noticeable difference for industries in India and Southeast Asia (INSEA).

There’s nothing mysterious about how Gen Zers play video games. In addition to the fact that they appreciate playing games for entertainment, to escape into new universes, and to loosen up, they’re likewise turning on their loved games to associate with new players and bond with their friends.

Here, we get the regulator and bounce in to find the most recent attitudes and ways of behaving of Gen Z gamers and how this affects the fate of gaming: how to expand your audience, build communities, incline toward influencers, and offer ways for individuals to adapt their hobby can assist with making critical encounters for players.

Reconsider the individuals that make up your audience.
Assuming there’s one thing that Gen Z admires, it’s separating gender and racial barriers to guarantee an equal playing field for all. 80% of Gen Z say gender doesn’t characterize an individual, however much it used to.

That additionally applies to gaming. In SEA, the gaming gender gap is filling quickly. In 2019, 100 million female gamers made up 40% of the district’s gaming community. Females who say they play online games are nearly equal to their male partners in certain markets, such as Thailand (50%) and Singapore (46%).

With a bigger user base and various gaming offerings, this developing group of gamers is challenging the traditional idea of being a gamer. In Thailand, 62% of Gen Z are into gaming, with half of the females in that group deciding to play games on their cell phones alongside males (75%).

Likewise, in Tier 1 and Tier 2 cities in Indonesia and India, Gen Z gaming is breaking the barriers by eliminating any progressive system that may be related to class or hometown. In these cities, gaming is democratized, meaning where you grew up doesn’t have to decide your degree of gaming commitment. The gaming audience is venturing into new audiences beyond the metropolitan regions. To incline toward this pattern, a few game developers center around games inspired by local culture, customs, and folklore to reach new audiences.

Mine to craft: helping build a community
Gen Z looks for a feeling of having a place and development. Whether interacting with others across the country, region, or globe, Gen Z gamers are figuring out how to connect through a shared, collaborative interest.

Specifically, popular mass movements, groups of followers, and gaming communities match the need to support an aggregate personality and unite Gen Z over a recognizable and shared platform. Some like to associate with individuals from different nations to grasp various languages and cultures, and many play games and have friends who are gamers from different nations.

Users can likewise learn from experts in online communities like YouTube and Twitch, where they can subscribe to feeds that show them the most recent games or tips and tricks on the most efficient way to beat a level.

Stream team: Gaming influencers are the new athletes.
Gen Z gamers (62%) are engaging on YouTube to be entertained, for instance, by watching gaming influencers for their surveys as they have walkthroughs and take part in gaming tournaments.

YouTube houses a tonne of world-class gaming channels where watchers can watch, learn, and seek to resemble the best. For example, zbing z, ViruSs, and Titan Gamers rise above nations, languages, and skill levels to interest gamers from everywhere in the world.

A little over half of Gen Z gamers concur that YouTube is the best way to entertain, while in Thailand, even non-gamers are going to famous YouTube channels to watch a walk-through of a game.

Open the loot box: Gaming is fueling a gig economy.
Gen Z likewise considers gaming to be a method for earning money, basically by doing what they love. Especially for more serious gamers, getting and selling in-application things like mods, weapons, or skills gives optional commitment (and sometimes secondary income) for players as an additional incentive to dominate a game.

Live streaming, which became famous through the ascent of esports, is seeing another generation of streamers that can transform their skills into play. For instance, Singapore’s esports group Chaos Theory was the first group to offer full work agreements to its players, including a full salary and medical coverage.

The fate of gaming is in our hands. Developers hoping to take advantage of Gen Z gaming ways of behaving can keep players connected by assisting this generation with building networks and adapting to what they love doing.

Credit: Think with Google