CMO of Deltatech Gaming, discusses how the online gaming industry is shaping up in India this year, the steady development of Esports, increasing player engagement, building a robust poker community in India, and more.
The initial six months of 2023 have been a thrilling ride, marked by the rapid integration of generative AI, AI chatbots, and digital advancements. These developments are driving improved operational efficiencies, robust strategies, and a heightened focus on fostering strong connections with stakeholders and consumers. Aligning with the present market landscape, the symbiotic relationship between technology and a human-centric approach is widely recognised.
During an interview with Adgully, Joydeep Mukherjee, CMO of Deltatech Gaming, discusses how the online gaming industry is shaping up in India this year, the steady development of Esports, increasing player engagement, building a robust poker community in India, and more.
Key trends dominating the gaming industry in 2023
The online gaming industry in India has experienced significant growth in recent times, with projections indicating a revenue of $5 billion by 2025, as per a report by KPMG. Mobile gaming remains a prominent player, driven by the widespread availability of affordable smartphones and improved internet connectivity. This accessibility has led to the rise of advanced online platforms such as Adda52, enabling real-time competitive gameplay among players.
Inclusivity and diversity have emerged as significant trends in the gaming industry, with women playing a vital role in driving its growth. This shift is evident on platforms like Adda52, where we have observed an increasing popularity of women poker players who have achieved remarkable success. Notable individuals such as Maria Kirloskar and Pratibha Arya have showcased their exceptional skills and achieved remarkable feats both locally and globally.
Esports has experienced a consistent upward trajectory, garnering widespread recognition and popularity. Poker, in particular, has evolved into an esports category, presenting exciting opportunities for players and enthusiasts. Professional poker players now have avenues to earn substantial incomes through sponsorships, endorsements, and streaming revenues. Aspiring players can also generate income through poker coaching, content creation, and event organisation. This thriving ecosystem supports the game’s growth and sustainability. Renowned events like the World Series of Poker (WSOP) offer multimillion-dollar prize pools, attracting top players from across the globe. The rise of dedicated esports tournaments such as the World Poker Tour (WPT) and the Global Poker League (GPL) further solidifies poker’s position within the competitive gaming landscape.
The world of online poker is poised for transformation with the advent of AR and VR technology. These cutting-edge technologies have the potential to revolutionise the player experience, immersing them in virtual environments that replicate the atmosphere of a real poker table. With AR and VR, players can enjoy a heightened sense of immersion, feeling as if they are physically present among fellow players. This infusion of realism adds a new dimension to the online poker experience, elevating it to unprecedented levels.
These prominent trends are driving the evolution of the gaming industry in 2023, opening doors to exciting opportunities. At Adda52, we are dedicated to leading the way in embracing these trends. Our commitment is to provide our users with innovative gaming experiences, constantly adapting and evolving to meet their evolving needs and preferences.
Major expectations from this year
Furthermore, the online gaming sector must prioritise the establishment of a safe and secure ecosystem for the gaming community. This entails not only ensuring secure financial transactions but also fostering a secure environment for interactions among gamers on the platform. By doing so, we can enhance the sense of inclusivity and diversity within the gaming community, reinforcing the positive momentum in this regard. We are committed to investing in these areas to create a trustworthy and welcoming space for all gamers.
Key focus areas for Deltatech Gaming in 2023
Our player base consists of individuals at various stages of their gaming journey, from beginners taking their initial steps to experienced players who have honed their gameplay style and preferences. Our primary objective is to elevate the platform experience for players across this spectrum through the implementation of innovative technologies. Moreover, we remain dedicated to introducing a diverse range of online and offline poker tournaments and formats, including Adda52 Champion Leaderboard (ACL), Fly to Vegas, Poker Night with Stars, and more. These initiatives provide players with opportunities to compete for esteemed titles and coveted prizes. Ultimately, our goal is to foster a vibrant poker community that showcases player skills and delivers an immersive playing experience to our valued customers.