According to the “Think With Google APAC Play Like a Girl Report, 2020,” the number of female gamers is expanding at a quicker rate than male gamers. The era of online gaming is seeing a significant flood of female gamers.
Game On: How Women Are Leveling The Playing Field In Gaming
Social structures and norms profoundly affected women as a gender group in the past. To break this, there have been a few “equalizers” in the form of access that have changed the worldview.
In the gaming space, the arrival of the internet and mobile networks is gradually changing a male-dominated bastion to an impartial one.
As indicated by a new Deloitte report, the online gaming industry is seeing critical development and is supposed to develop at a CAGR of 40% to reach $2.8 billion by 2022. The profile of gamers today has developed emphatically. The gender gap is likewise diminishing, and more women are now appreciating gaming. According to the “Think With Google APAC Play Like a Girl Report, 2020,” the number of female gamers is expanding at a quicker rate than male gamers. The era of online gaming is seeing a significant flood of female gamers.
Today, as eSports is being perceived as a mainstream career choice universally, it has opened various opportunities for female gamers too. Women are not simply playing games; they are additionally engaging in making them through owned and operated organizations.
The games are likewise being created for a different crowd. Developers must lay out new games that emphasize why and how women play video games new games that emphasize why and how women play video games. As per a Google and Niko Partners study, women represented almost 41% of the gamers in the US, and in Asia, women comprise 48% of the gaming populace. Yet, further research uncovers that gender stereotypes keep winning in video games.
Women are taking part in a wide range of eSports, from battle royale games and virtual sports to casual games. However, the number of women who show a strong interest in gaming is still smaller compared with the general populace. The interest of any gamer is provoked by the type and class of the game. As a result, we want to encourage more female developers to create games within their studios—games that will attract more female gamers. A study last year of fourteen game developers showed that only 16% of the leadership positions were held by females, and just 24% of the workforce was female. This unbalanced segment split significantly affects the sort of games that are created and accessible to the overall population.
To attract women into the gaming industry, gaming companies must employ more women in C-level positions. Today, many venture capital firms are likewise keen on investing in gaming organizations where at least one woman is a founder. One such drive is Facebook gaming. Their female-in-gaming drive focuses on championing variety and inclusion in the gaming industry. They are uniting women from across the industry to motivate the next generation to start their vocations in gaming.
Currently, esports is a multi-billion dollar industry. The rise of a global behemoth is currently regarded as an industry phenomenon. The space has previously seen interest from women; however, we are a long way from achieving equality.
Credit: YourStory
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