Joydeep Mukherjee will lead DGL’s marketing strategy and activities. He will also be responsible for building a solid brand narrative that will appeal to the customers.
Joydeep Mukherjee has been appointed as the Chief Marketing Officer (CMO) of Deltatech Gaming Limited (DGL). The objective of this appointment is to enhance the brand narrative of Adda52 poker and Adda games. Joydeep Mukherjee will lead DGL’s marketing strategy and activities. He will also be responsible for building a solid brand narrative that will appeal to the customers.
Before that, Joydeep Mukherjee worked as the Chief Marketing Officer for Myclassroom Learning Services, which is an ed-tech start-up. He was responsible for setting up and running the marketing and sales team.
Remarking on the appointment, Shivanandan Pare, executive director and CEO, of Deltatech Gaming Limited said, “We are extremely optimistic about the future of online poker in India, especially after the regulatory clarity emerging from the government. We now look forward to an era where online poker goes mainstream and becomes part of Indian pop culture. We look forward to Joydeep with his body of experience across the telecom, online education and consulting holistically enabling this.”
Mukherjee is a graduate of XLRI, Jamshedpur. He has worked at Airtel for 9.5 years in various marketing leadership roles. His most recent role at Airtel was head of Marketing for the company’s DTH business, where he was in charge of marketing strategy, operations, and product innovation.
“The real money gaming industry is seeing widespread participation from across the country as more and more customers explore alternate forms of entertainment, which deeply engages and thrills customers. With Adda52 poker and the entire suite of games in Addagames, I believe Deltatech is well-positioned to serve customers across the spectrum. I look forward to working together and creating a delightful playing experience for our customers,” Joydeep Mukherjee, chief marketing officer, of Deltatech Gaming Limited added.
Credit: Financial Express