India’s top multi-gaming platform, A23 (Head Digital Works), launched the second edition of its ‘Chalo Saath Khelein’ brand campaign with its brand representative, Shah Rukh Khan. With this campaign, the brand highlights the variety of online games on the A23 application, which users can play online with loved ones.

The new promotion film portrays some SRK fans requesting him to play a game of rummy, carrom, pool, and cricket with them after the earlier video of him saying “Chalo Saath Khelein” went viral. This is brought to rest when SRK explains that he had intended to play online on the A23 application, which offers a few online games that they can all play together. The message of ‘Chalo Saath Khelein’ will be broadcast across different local dialects, including Hindi, Bengali, Marathi, Kannada, Malayalam, and Gujarati.

The brand film matches with the ongoing festive season and the forthcoming T20 Cricket World Cup, where loved ones meet up to celebrate. From October 20th, the brand film was live across social and digital platforms.

The advertisements were broadcast on OLVs and OTTs, as well as traditional and digital media, including live sports from the ongoing T20 World Cup. An iteration of the films zeroing in on the A23 rummy application will follow on TV and keep on broadcasting during that time of November.

As of late, A23 additionally released the “Responsible Gaming” campaign, enhancing and increasing the message of responsible gaming to a new level by showing the way that users can draw daily lines and reduce how much time they play on the platform while enjoying gaming.

Speaking about the campaign, Gunnidhi Singh Sareen, VP-Of Marketing, Head of Digital Works, said, “Both festivals and cricket have a huge sentimental value attached to them for the people of our nation. These are times when people across age groups and cultures come together to celebrate the spirit of victory. With it being the holiday season, people love to spend some time entertaining themselves. With the 2nd edition of our “Chalo Saath Khelein” campaign, our focus is to appeal to this vibe of togetherness. With Shah Rukh talking about playing together, I am confident we are hitting the sweet spot.

Shah Rukh Khan mentioned, “A23 always has a unique stance on how to picture the joy of playing with your friends and family, which everyone will witness in these ads. Working with them on the new ‘Chalo Saath Khelein’ campaign was as fun as actually playing online games on the A23 app.

Since 16+ years of being the flag conveyors of the online skill-based gaming industry in India, A23 has constantly given a rich and connecting gameplay experience to its users. The new campaign will assist in empowering users to partake in similar unmatched experiences with their loved ones by playing together online on the application. A23 keeps on driving its narrative of ‘Chalo Saath Khelein’ and genuinely believes that gaming is one of the most engaging forms of entertainment.

Credit: ADgully