A23 (Head Digital Works), India’s biggest multi-game platform with over 60 million users, has launched its new A23 Poker app. It’s designed to give players a skill-driven and exciting poker experience, and it’s been accompanied by a new brand campaign with a star-studded Brand Ambassador Shah Rukh Khan. It’s the ultimate pay-to-play gaming experience, with features and user experience that haven’t been seen before. This innovative app shares A23’s ethos of safety and player protection and comes with robust security features and protocols, which have become a part of the brand’s DNA.

In the latest brand film from A23 Poker, Shah Rukh Khan leverages his impressive Poker abilities to get out of a difficult situation. The script and dialogues use phrases and terminology such as raise, all in, and more in the advertisement to emphasize the product offerings and attract all poker aficionados. This campaign aims to capture the attention of all online pay-to-play players in India, with a particular focus on Indian poker enthusiasts. In parallel, the brand continued its long-standing messaging on safe and responsible behaviour while gaming online by launching the fourth edition of its ‘Responsible Gaming’ film.

Poker aficionados now have the opportunity to experience a virtual world in which skill and strategy are paramount, creating a captivating and immersive experience unlike any other. AI-driven features ensure that players can still play responsibly, and the new app will continue to provide the same engaging experience for users, with the addition of new formats and tournaments. A23 has been a leader in online pay-to-play gaming for the past 17 years, and this new app will continue its success.

The online pay-to-play industry in India is booming, and A23 Poker’s launch comes at a great time. The online gaming market in India has seen a huge increase in the number of people playing online poker, thanks to the game’s popularity and the fact that it’s accessible through deep internet penetration. A23 Poker wants to cater to Indian poker fans and offer a platform that’s tailored to their needs and wants. With more and more people in India turning to online poker for fun, A23 Poker is ready to give them an exciting experience that they won’t forget. Keeping in line with the company’s ‘Responsible Gaming’ initiative, A23 Poker comes with top-notch checks and balances to make sure you have a safe, healthy, and secure gaming experience.

Commenting about the new campaign, Shah Rukh Khan mentioned, “A23 is one of the most significant names when it comes to skilled-based online gaming in our country. After becoming one of the leading online rummy platforms, they have now leveraged their experience and insights to create an exciting new product, A23 Poker. I am confident that the new app will appeal to every poker fan in the country and has something unique to offer. Congratulations to the team!”

Gunnidhi Singh Sareen, VP- Marketing, Head Digital Works said, “The new campaign for A23 Poker is a testament to our commitment to deliver a high-quality product for our users. The launch film illustrates our brand ambassador in an action-packed sequence while capturing the essence of the new product. This is the first instance for A23 to come up with a long-running ad film (90 seconds) and I am eager to witness how it is received by our audience. These ads are sure to create a positive stir amongst poker enthusiasts in the country. We also released a new ‘responsible gaming’ film to educate users about healthy and safe ways to game online.”

A23 Poker’s new 90-second advertisement goes deep into the heart of the game, highlighting the unique challenge and thrill that comes when players are truly put to the test of their skills and strategic brilliance, showcasing the one-of-a-kind experience that A23 Poker offers. The film ‘Responsible Gaming’ focuses on the importance of budgeting while playing online pay-to-play games. A23 Poker and responsible gaming films are currently streaming live on all the major OTT and OVL channels in Hindi.

Credit: MediaInfoline