The 'Code' that has sent gaming companies in India into a huddle

Indian gaming companies and industry bodies like the All India Gaming Federation (AIGF) and E-Gaming Federation (EGF) are reportedly collaborating to establish a unified code of conduct. According to a report in Economic Times, initiative aims to address concerns such as player protection, addiction prevention, and responsible gaming practices. The proposed code will outline specific guidelines for all gaming companies, regardless of whether they operate skill-based or chance-based games. It will complement the existing voluntary code of ethics signed by industry associations in December 2023.
This initiative is distinct from the voluntary code of ethics signed by industry bodies in December 2023. The new common code seeks to establish a more comprehensive and binding framework for the entire industry.

•  Stricter Know-Your-Customer (KYC) norms: To verify player identities and prevent underage gaming.
• Measures to curb gaming and gambling addiction: To promote responsible gaming practices.
• Other aspects of responsible gameplay: Such as fair play, transparency, and data privacy.

This move comes as the gaming industry faces various challenges, including retrospective tax demands, high GST rates, and fluctuating policies. By presenting a united front, the industry hopes to navigate these hurdles and foster a sustainable gaming ecosystem.

India's burgeoning gaming market is poised for significant growth, with millions of new gamers expected to join the scene in the coming years. The industry's commitment to responsible gaming practices is crucial to ensure a healthy and sustainable future.